ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $300 billion of real estate in over 260 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing more than one million units/beds globally. Across its platforms, Greystar has over $79 billion of assets under management, including approximately $36 billion of development assets and over $30 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

JOB DESCRIPTION SUMMARY

The Marketing Executive – French Market will support the Marketing Manager in executing marketing strategies and campaigns for Canvas. You will take ownership of the marketing plan for the French market, helping to drive brand awareness, engagement, occupancy, and customer satisfaction.
This is a hands-on role covering digital marketing, content creation, social media management, events, and close collaboration with internal teams and external agencies. The position offers an exciting opportunity to gain end-to-end experience across brand, digital, and lifestyle marketing within the real estate and student housing sectors.

JOB DESCRIPTION

Key Responsibilities

Marketing Campaigns & Digital Presence

• Support the creation and execution of multi-channel marketing campaigns to increase brand awareness, lead generation, and engagement.
• Manage digital channels, including website updates, social media, email marketing, and paid advertising.
• Ensure all marketing assets, website content, and visuals are accurate, up to date, SEO-optimised, and aligned with brand guidelines.
• Design and/or ensure all marketing collateral is consistently high-quality in copy, tone, and design, optimised for brand engagement and lease conversions (e.g. flyers, brochures, banners).
• Work with internal designers and external agencies to deliver marketing materials that meet brand guidelines and appeal to target markets.
• Support video and photo shoots and assist property teams with brand and marketing initiatives.
• Support the delivery of marketing plans through tactical implementation of materials and activities aligned with portfolio business objectives (e.g. digital ads, presentations, resident communications, website updates, photography, video, and event support).

Content Creation & Social Media

• Develop engaging content for social media platforms (Instagram, TikTok, etc.) and other digital channels.
• Capture photos, videos, and creative assets from events and daily residence life.
• Plan, schedule, and actively engage with the online community to build brand engagement.

Sales & Leasing Support

• Collaborate closely with the leasing team to align marketing initiatives with occupancy and revenue targets.
• Assist with managing property listings on platforms such as Studapart.
• Support local campaigns, open days, and other resident-focused initiatives.

Events & Resident Engagement

• Support the planning and execution of on-site events to enhance resident experience and generate content.
• Engage with residents both in person and online, responding to feedback and fostering a sense of community.
• Create event-related collateral, including designs and social media posts.
• Monitor and manage the brand’s online and offline reputation, ensuring consistent and positive brand perception.

Project Management & Collaboration

• Liaise with internal teams (Performance Marketing, Sales, Operations, Customer Insights, Design) and external agencies to deliver campaigns and materials.
• Assist with budget tracking, invoicing, campaign reporting. Tracking campaign KPIs (engagement, leads, conversions), social media growth, occupancy impact, and content performance metrics.
• Maintain consistently high standards across all marketing outputs.

About You

Experience & Qualifications

• Degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• Minimum of 1 year of marketing experience, ideally in digital, lifestyle, or real estate marketing.
• Fluent in French and English, both written and spoken.

Skills & Competencies

• Strong knowledge of digital marketing, including SEO, social media, content creation, email marketing, and paid media.
• Experience with design and editing tools such as Canva, Adobe Creative Suite, and basic video editing tools (CapCut).
• Strong IT skills, with proficiency in PowerPoint, Word, Outlook, and Excel (intermediate level minimum).
• Basic understanding of reporting tools, including Google Analytics.
• Excellent written and verbal communication skills, with the ability to produce high-quality copy and visuals.
• Analytical mindset with experience tracking performance and reporting insights.
• Experience across the full creative process: briefing, planning, development, execution, and evaluation.
• Strong organisational skills and the ability to manage multiple projects and priorities simultaneously.
• Comfortable working in a fast-paced, evolving environment, with resilience and confidence to overcome challenges.
• Strong attention to detail and accuracy.
• Positive, proactive attitude with the ability to work independently and make sound decisions.
• Interest in student lifestyle, real estate, or community engagement is a plus.

Behaviours & Values

• Integrity: Acting honestly, ethically, and with humility in all interactions.
• Respect: Valuing individual differences and promoting a healthy work–life balance.
• Accountability: Taking ownership of actions, responsibilities, and results.
• Professionalism: Maintaining a positive, respectful, and businesslike image at all times.
• Teamwork: Collaborating effectively to achieve shared goals and enrich the work environment.
• Service: Prioritising service to customers, communities, and colleagues.

What We Offer

• A key role in growing a premium student residence brand in France.
• Exposure to international marketing practices and collaboration across Europe and beyond.
• Opportunities to develop skills across digital marketing, brand, content, events, and sales support.
• A dynamic, inclusive, and innovative work environment where your contributions make a real impact.

Important Notice: Greystar will never request your banking details or other sensitive personal information during the interview process. Greystar does not conduct any interviews via text or messaging, and all communication will come from official Greystar email addresses (@greystar.com). If you receive suspicious requests, please report them immediately to AskHR@greystar.com.