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Director, Strategy & Innovation

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ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $300 billion of real estate in more than 265 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing over one million units/beds globally. Across its platforms, Greystar has nearly $79 billion of assets under management, including over $35 billion of development assets and over $36.5 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.


JOB DESCRIPTION SUMMARY

This position is responsible for leading the adoption, integration, and scaling of AI across property management operations at Greystar. The Director serves as the central connector between technology, operations, and business stakeholders to ensure AI initiatives are coordinated, measured, and delivering real value to onsite teams, corporate functions, and clients. The role spans corporate and operational AI use cases, with a strong emphasis on change management, enablement, cross-functional program leadership, and translating emerging AI capabilities into practical, role-specific solutions for field and corporate teams. The role also requires strong project and program management capabilities to structure, execute, and scale complex, cross-functional AI initiatives across multiple regions, stakeholders, and business units.

JOB DESCRIPTION

KEY RESPONSIBILITIES:

1. Use Case Identification & Prioritization

Find, vet, and sequence AI opportunities across onsite and corporate functions

  • Partner with field and corporate teams (including RPMs, Directors, and AI SWAT team resources) to identify operational pain points and prioritize high-impact AI use cases.
  • Support the Corporate AI SWAT team in identifying and prioritizing AI use cases across accounting, marketing, and property performance functions.
  • Evaluate new and emerging AI vendors and technologies, maintaining a market map and making adoption recommendations.

2. Adoption & Change Management

Ensure teams change behavior, not just get access to tools

  • Own the change management and adoption strategy for AI rollouts, driving sustained behavior change through leadership engagement, performance alignment, and role modeling.
  • Build and nurture an internal AI community of practice, identifying and supporting super users across regions who can serve as peer advocates.

3. Enablement, Training & Communications

Build the content and forums that make adoption stick

  • Partner with Operations Enablement and vendor teams to develop and deliver training, SOPs, and communications tailored to onsite teams, RPMs, Directors, and clients.
  • Curate and scale recurring forums and best practices from early adopters and super users, creating a reusable case library for broader distribution. (e.g., AI Show & Tell, AI Breakfast Series)

4. Program Management, Analytics & Reporting

Prove value and keep stakeholders informed

  • Lead program management of AI initiatives end-to-end, including planning, sequencing, stakeholder alignment, risk management, and execution tracking across pilots and scaled deployments
  • Define and track success metrics for AI initiatives, including ROI, time savings, operational performance, and user satisfaction
  • Coordinate with analytics teams to ensure consistent measurement and deliver executive-ready reporting on AI performance and impact.

5. Vendor & Partner Management

Manage the external AI ecosystem

  • Manage AI vendor relationships end-to-end, including pilot scoping, coordination with engineering teams, roadmap alignment, and tracking of status, risks, and performance.
  • Own the execution and scaling of AI pilots, applying structured program management disciplines (planning, milestones, risk tracking, and stakeholder alignment) to ensure successful transition from pilot to scaled deployment.

6. Governance, Compliance & Cross-BU Coordination

Keep the AI program responsible, legal, and non-duplicative

  • Support AI governance and compliance efforts, partnering with Legal, InfoSec, and Compliance to ensure responsible and compliant AI usage.
  • Coordinate across other business units on AI adoption, ensuring shared learnings and avoiding duplicative efforts across the organization.

Additional Scope

  • Serve as an internal resource for M&A, Client Services, and Marketing on AI capabilities, client-facing talking points, and current guidance.
  • Support thought leadership efforts including conference speaking, industry press, and internal community engagement.

BASIC KNOWLEDGE & QUALIFICATIONS:

  • Bachelor's degree required; Master's or MBA preferred, in Business Administration, Management Information Systems, Operations Management, or related fields from an accredited college or university.
  • 7+ years of progressive experience in property management operations, business optimization, technology adoption, or a related field within real estate services, including 3+ years leading cross-functional programs.
  • Demonstrated experience leading programs involving technology adoption, change management, and process improvement across diverse stakeholder groups.
  • Deep understanding of property management operations, ideally including direct experience in roles such as Regional Property Manager, Director, or similar field leadership positions
  • Strong understanding of property management workflows, including leasing, renewals, collections, maintenance, and client reporting; demonstrated ability to translate operational challenges in leasing, maintenance, financial performance, and resident experience into scalable process or technology solutions
  • Excellent written and verbal communication skills, with experience creating executive-ready decks, memos, and talking points for senior leadership and client audiences.

SPECIALIZED SKILLS:

  • Demonstrated proficiency with AI productivity tools (e.g., Microsoft Copilot, Claude, ChatGPT) and willingness to role-model their use across the organization.
  • Demonstrated experience leading complex, cross-functional programs, including planning, execution, stakeholder management, and delivery across multiple workstreams and geographies.
  • Strong analytical skills with the ability to define KPIs, track pilot performance, and translate data into actionable recommendations.
  • Working knowledge of AI and emerging technology trends (including generative AI, agentic systems, and applied machine learning) and the ability to evaluate their applicability to real estate operations and customer experience.
  • Familiarity with CRM platforms and property management technology stacks (e.g., Yardi, RealPage, Funnel, Entrata).
  • Experience managing vendor relationships and coordinating multi-stakeholder pilot programs.
  • Background in program management, consulting, or business transformation preferred.

TRAVEL / PHYSICAL DEMANDS:

  • Team members work in an office or remote work environment. No special physical demands are required.
  • Rare or occasional travel may be required to attend business meetings, training programs, or other situations necessary for the accomplishment of some or all of the daily responsibilities of this position.

#LI-BB1

Additional Compensation:

Many factors go into determining employee pay within the posted range including business requirements, prior experience, current skills and geographical location.

  • Corporate Positions: In addition to the base salary, this role may be eligible to participate in a quarterly or annual bonus program based on individual and company performance.

  • Onsite Property Positions: In addition to the base salary, this role may be eligible to participate in weekly, monthly, and/or quarterly bonus programs.

Robust Benefits Offered*:

  • Competitive Medical, Dental, Vision, and Disability & Life insurance benefits. Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.

  • Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays. Plus your birthday off after 1 year of service! Additional vacation accrued with tenure.

  • For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.

  • 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).

  • 401(k) with Company Match up to 6% of pay after 6 months of service.

  • Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).

  • Employee Assistance Program.

  • Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.

  • Charitable giving program and benefits.

*Benefits offered for full-time employees. For Union and Prevailing Wage roles, compensation and benefits may vary from the listed information above due to Collective Bargaining Agreements and/or local governing authority.

Greystar will consider for employment qualified applicants with arrest and conviction records.

Important Notice: Greystar will never request your banking details or other sensitive personal information during the interview process. Greystar does not conduct any interviews via text or messaging, and all communication will come from official Greystar email addresses (@greystar.com). If you receive suspicious requests, please report them immediately to AskHR@greystar.com.

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